The constant challenge for the Beverage Industry is to maintain brand recognition and to create an added value to their beverage product in order to grow sales. A drinking straw has always been very popular with consumers to drink from a bottle as the method is controlled and hygienic. With an irremovable bottle cap the only method of accessing the drink from within the bottle is by way of a straw.
With an irremovable bottle cap, the only way to access the contents is to insert a straw through the aperture of the cap. The restriction to using a straw provides for a total hygienic method of drinking.